Paws for the Planet Pivots During Lockdown
Just as organisations of all sizes have had to adapt to trading under Covid restrictions, our Year 8 and Year 12 Tycoon Challengers have pivoted their business models to serve their customers, despite only launching in November. Here’s how one of them, Paws for the Planet is getting on during Lockdown 3.
By Abigail Schroeder, Year 8
Hello! We are Paws for the Planet. We are a small business selling eco friendly pet products whose aim is to make having pets 100% sustainable. Paws for the Planet is comprised of seven members, all working tirelessly together to create, package, market and sell our products. Currently we are taking part in the Tycoon Enterprise competition, however we would love to continue this business further into the future.
Creating Paws for the Planet has taught us many valuable life lessons especially during Covid. When lockdown struck, we had to quickly adapt and change or entire way of selling. We made a website (https://paws-for-the-planet.square.site/) and we posted endlessly on our Instagram. This has all played off as we have just hit 100 orders! Throughout this entire experience we have had to be resourceful, resilient but above all we have worked so well as a team and we are like a well-oiled machine now!
As previously mentioned, we make, package and send all of our products, of course abiding to current guidelines and government advice. We pride ourselves in being eco-friendly as we packaged in recycled paper and we have a zero plastic policy!
Our products include, dog toys, dog treats (photo below), cats treats, lead organisers (photo below), wooden decorations and a favourite of many people, bandanas. We even have some Valentine’s Day themed bandanas for sale at the moment! (modelled by our dogs!)
Finally, 10% of all of our profits will be donated to Battersea Dogs and Cats Home. We believe strongly in supporting them as they provide homes for dogs and cats who have been deprived the best start in life.
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